1-Weight and balance is a safety issue! Remember the singer Aaliyah? There was a weight and balance problem on her last flight. And as far as the weather issue... you were in Chicago. There is always a weather issue in Chicago. This is not a surprise... especially since you were flying to Madison. Wisconsin has worse weather than Chicago.
2-You think it's just customer service, but there are many people involved in the operation. Customer service is just the easiest to attack.
3-If you looked on the monitors I'm sure you would have noticed that there were other flights going to Madison. However, they were most likely booked full. I'm sure you were informed that you could've stood by for those flights, but you made an "adult" decision to drive to your final destination. The customer service agents probably recommended the bus option as a means to at least get you to your destination instead of being stuck in the airport.
As far as not flying with United ever again, I'm sure every other carrier was experiencing the same thing on that weather day. It seems rash to just assume that it only happens on one airline.
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