This is the law of unintended consequences: if you introduce charges for bags in the hold, people will seek to avoid the charges. People now try to get away with ridiculous amounts of hand luggage. I suggest that 20 minutes before boarding commences you make an announcement advising passengers that hand baggage rules will be strictly enforced. Those who do not meet them should pay immediately and gate check the bags. If they fail to do so, they will be denied boarding. Enforce that for a week and you will soon change peoples behaviour. Currently, the airline is actively encouraging people to break the rules. Passengers are penalised for checking bags in, but the rules are not enforced for hand luggage.... now, let me guess what people will do in those circumstances.
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