[jimworcs]

I cannot understand what the fear of people knowing your name is. I work with people with acquired brain injuries. It is common for them to have significant problems managing their anger and to mis-judge situations. It would not be unusual for a client to become angry at me, or a member of my staff, perhaps justified sometimes not. We always tell our clients our names. What difference does it make?

Have you guys ever been on hotel review sites? It is not at all uncommon for someone in a review to say, "the owner, Mr. Basil Fawlty, is a delight and couldn't do enough to help" or alternatively, "the owner, Ms. Laurine Woodson, must have picked up her hospitality training at Delta, as she was a nightmare". It is just opinion. Basil can come on and say thanks, and Ms. Woodson can come on say.. "this customer was rude, abrasive and nothing could please them".

In the end, what harm has been done. The most famous internet response to bad service is the United breaks guitars video. In that case, United had acted very badly and the name of the Customer Service Representative who had stonewalled the customer was named. When it was a giant corporation crushing a "little customer" United had no interest in putting right the wrong, and was arrogant and dismissive. When the customer hit back, and millions of people started paying attention to the case, United was tripping over itself to pay for the guitar. The internet offers some chance for the little guy to fight back against the power and arrogance of corporations and I say more power to them.

I don't fancy posting my name here because cranky customers could use it; any lies could be told and I would have no defense

You do have a defence. Post a reply. Everyone has a right to reply. That is the nature of the freedom of the press. Do this right of anonimity apply to everyone? Could BP refuse to give the names of employees who have had a role in desecrating the Gulf? Freedom is messy.

If Ms. Woodson doesn't know her name is being "flung around the internet" then ignorance is bliss. If she does, she can reply. What is wrong with that?

The problem with that is that, as much as they say this is an unbiased, independent, and objective website, it is not.

I don't think this website portrays itself as "unbiased". It is a consumer advocacy website. The site says:

It is time we held airlines accountable for their mistakes. That's where AirlineComplaints.org comes in. We give you the opportunity to make your airline complaint public and force the companies to act or face public scrutiny.

I think that is pretty clear. The website is not unbiased.