It is not a single Market...in Europe, Ryanair sits alongside EasyJet in the low cost Market, and bith thrive. EasyJet is low cost but targets business Travellers and offers more flexibility (and civility) than Ryanair... Ryanair is low fares, hostile to customers and more like spirit. The big issue the US faces is the "fortress hubs" which severely limit competition. This badly needs regulation. No airline should have more than say 30% of the passengers in any airport. You would see a dramatic change if this was enforced... Basic competition, where price and service are in the mix. It is uneconomic to compete head to head with AA in Dallas for example, as they control Market. Until we break these local monopolies nothing will change.
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