I think the error you made was not contacting BA immediately you noticed that the first flight was not the correct time....if you contact them by phone immediately, they will generally correct this error without charge. Although distance selling regulations apply to internet purchases, they do not apply to fixed journey travel purchases. However, the seller should make efforts to correct obvious errors.
The intransigence that BA are showing now is due to another factor. Often, BA prices fares according to the market and it is common for people to buy return tickets, with no intention of travelling on one portion, as this is cheaper than one way tickets. All airlines use this very irritating approach, but you are very unlikely to make much headway with the phone staff. They are too junior and have no jurisdiction. I would write a detailed letter outlining the sequence of events to the Chief Executive and hope for the best.
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