The whole reason for mileage point purchase programs is that you ONLY purchase points if you already HAVE points and are just short of the points needed to cash in for rewards... it was NEVER intended for you to BUY the total number of points for the reward ticket.
Airlines specifically introduced this at customer request from people with 68,000 points who JUST needed another few thousand to reach the required point level and were not intending to do any paid travel to earn the points needed. You NEVER buy the whole value of the ticket in points. It doesn't matter WHAT airline you are flying.
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