Was the bowing ball bag in question designed to be checked as baggage or was it the typical bag that one uses to carry it to/from the bowling alley?
As for your more recent experience, just because you purchased a bag recently doesn't guarantee it's sturdiness. New crap is still crap.
From the time you check your bag until it reaches the cart for loading onto the aircraft and vice-versa bags are sorted using the barcode on a series of belts and are directed onto the appropriate belt by heavy machinery. If a bag has a manufacturing flaw or was just shoddily manufactured to begin with, it may be damaged. Sometimes the damage is only cosmetic but sometimes handles/wheels are ripped off, zippers split, or the bag comes apart altogether.
You can't really blame the airline if you're in the habit of buying cheaply made bags. Perhaps if the manufacturer has a warranty you can get some satisfaction with them.
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