[robin russell]

Recently I received this:
"At Air Canada, we're always looking for ways to improve your travel experience."

What was the 'improvement'? A new charge in which they are now extracting extra dollars for seats in the bulkhead or emergency aisle.

It boggles my mind that their ad agency would spin this as an improvement, when in plain fact it is a decrease in options for the basic fare passengers.

This approach references Orwell and Huxley and warrants complaints all on its own, in my view.