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#3
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I've found that the best way to get action is to go to the top. CEOs ought to know about these sorts of problems. It's their job. Even if they don't deal with it themselves, they have a way of getting the information about the problem to the right people. In this case, Alaska Airlines seems to me to be a very dysfunctional organization. They seem to be incapable of dealing with a straightforward screw-up on their part.
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